More Fish! To improve morale and customer satisfaction Or Have Fish! To improve morale and customer satisfaction Or Learning from Fish! how to make work fulfilling The sequel "Fish! Real life stories to help you transform your workplace and your life," might be one of the odd instances where a sequel is as good, if not better than the original. The authors, Stephen C. Lundin, Ph.D, John Christensen, Harry Paul, and Philip Strand build on the success of the original "Fish! A remarkable way to boost morale and improve results." The original best seller used the true story of fishmongers at "Pike Place Market" as its center stage to demonstrate the "Fish!" philosophy. It describes how the workers at the market were able to transform their workplace into a fun and playful atmosphere to provide serious value to their customers and employees alike. They turned their work environment into a lighthearted theatre of tricks and playful acts for the entertainment of their customers and the fulfillment of their employees. That playful place became an icon for best customer service and employees fulfillment. It became an international best seller when it was published in 2000.

In the sequel, the authors bring us more real life stories of people who successfully adopted the Fish! Philosophy at several workplaces in diverse industries, and in their personal lives. In this book, readers can learn the value others have reaped from reenergizing their workplace, along with the way they went about implementing the fish teachings. This makes the book a useful resource for those interested in guidelines on implementation of the philosophy and the hurdles they should expect to face from people who will be resisting the change.

The book consists of five sections. In each section the author talks in detail about one implementation of the fish techniques at an organization. Each of the sections focuses on a different angle of the fish story. Then, at the end of each section, "small bites" offer additional shorter stories of organizations and people who implemented the Fish Philosophy described in that section.

The first section talks about the importance of play at work, and engaging employees and customers in light hearted activities. Section two discusses another important aspect of Fish which is making the customer's day, and shows how a car dealership was able to make a difference in the lives of its customers.

The third section of the book talks about being there for the customer. This section discusses paying 100% attention when dealing with the customer. In some organizations where quality and customer satisfaction became a token phrase rather than an attitude, customers start getting used to operators and employees saying statements like "welcome to XYZ, may I take your order," but the words come out hollow and meaningless when the person saying them is "not there" for the customer and just saying them without meaning them. Customers need to feel that the person serving them is whole heartedly with them and completely focused on serving them. Part four is also as interesting, which reminds us that we choose our attitudes every moment of our lives. A cute story under the "small bites" part of section four, titled "Choose your attitude," sums up the objective of that part of the book very nicely. A little girl, whose mother introduced her to the Fish! philosophy, is the hero of this story. On her way to the bus on a rainy morning she tells her mother that she chooses to have a fish day even though it is raining outside.

Section five of the book might be the most resourceful to some. It provides weekly guidelines for a twelve week plan for a richer and more rewarding Fish life.

The book was published in 2002 in paperback and consists of almost 200 small size pages. The purple cover design makes it look like a playful children book, however make no doubt about it; playing and having fun at work is serious business. .